Messaging Audit and Strategy

A business in a lot of ways is no different than an adult.

A business needs to make money, manage a budget, support employees (or family), and has a personality. As people we take years to craft said personality, but when it comes to a business we often overlook the importance of developing a brand voice that matches the personality (or rather mission) of the business. I mean, we get it though. We are definitely *not* assigning any blame. It took us years to define the brand we have now, and honestly it is constantly under review (and should be). However, just because a business identity takes a while to form doesn’t mean it shouldn’t be formed at all.  That’s where we can help!

We can work with a company or organization to help refine and define their brand identity through conducting an in-depth analysis of the business and target audience. Then that analysis is compiled into a neat, clear messaging strategy to be executed across multiple channels. In order for people to be attracted to your business, your credibility through consistent messaging has to be established. So we really consider messaging strategy to be our core service.

Realizing that your business is unfortunately (and most likely unintentionally) lacking a “personality?” Let’s meet and help you captive and retain your target audience.