Good question! Let’s start by quickly reviewing the definition for the term ‘marketing,’ which is a key part of the phrase ‘digital marketing.’ 

Marketing is simply the process by which a product, service or idea is promoted to an audience. It can be as simple as hearing the hot dog guy at a baseball game call out, “Hot dogs! Get ya hot dogs here!” Or as creative and artistic as a witty billboard or radio advertisement. 

So when the word ‘digital’ is added in front of the word ‘marketing’ all that is doing is specifying the chosen medium for the promotion. 

Digital marketing is the promotion of a product, service or idea over digital channels such as the internet, search engines, social media and mobile phones.

Now is it expensive? Well...

Unfortunately, yes, digital marketing can be expensive. However, if the correct strategy is employed and the correct audience is targeted (the right way), then your return on investment should outweigh the initial costs. 

Still worried or unsure? Let’s talk and one of our staff members would be more than happy to discuss both the numbers and the potential benefits with you. 

We think there are a few reasons why this should be the case. 

• You don’t have the time to design it yourself
• You are going through a rebranding process
• You need a digital marketer’s perspective to help you write copy that ranks your business higher in Google for Search Engine Optimization (SEO) purposes
• You want a website with fewer maintenance needs than what WordPress requires. 

If any of those bullet points resonate with you, then let’s talk.

Ah yes, truly a frequently asked question! Well quite honestly, yes and no… It depends on what you are looking to get out of your presence on social networks. 

If you want it to merely be a “mini-website” in that it provides information about your services, educates your audience about your field and showcases elements of your company culture, then you don’t need a super detailed strategy.

However, if you want to grow your business from social media and develop a better understanding of your audience’s preferences, then starting with specific goals and metrics to measure each goal’s success is highly recommended. 

Developing a strategy for social media can be really daunting, and we understand that at Hear Ye! Media.  So if you need some assistance understanding your audience and then crafting a messaging and posting strategy that meets your professional goals, let us know and we’ll see how we can help.  

In terms of SEO strategy, Hear Ye! Media includes that expertise in every website we build. Building a website without a SEO strategy is like building a plane without wings; it doesn't go anywhere. The website wouldn't gain any traction and wouldn't be readily searchable. 

Outside of SEO strategy and the services listed above (website design and messaging audit/strategy), we do not readily provide those services. If you are an established client and together we determine additional services are necessary, then we can discuss that at that time. We limit our inbound services in order to maintain quality. 

Excellent question! I mean, businesses don’t operate independent of human leadership, right? (or at least not yet???) 

Hear Ye! Media was founded and is owned by Bobbie Burgess (she/her). She likes to consider herself HYM’s Chief Executive Town Crier and is responsible for managing all aspects of the business. Starting this business for her, probably like for most of you reading this, was about crafting a lifestyle that had passion, balance and fun at the core of it. And as a result, she really enjoys speaking and working with other like minded small business owners and solopreneurs that give her a feeling of satisfaction in her work. 

To learn more about her and her professional experience, check out the about page.